Hello you : )
I am Luca, a warm-hearted impact-driven hard-working multidisciplinary Creative Director specialising in UX and Branding
Crafting visionary experience design and intuitive UX that inspire and connect.
Crafting visionary experience design and intuitive UX that inspire and connect.
CX/UX Leader & Creative Director
My approach combines user experience, creative direction, and industrial design to craft solutions that are both visually stunning and highly functional.
By aligning strategy with creativity, I create meaningful touchpoints that not only resonate with users but also drive tangible success for businesses.
Here some Design Case Studies
From building brands...
...to shaping spaces.
Great design is about creating immersive, human-centred solutions that inspire and resonate.
Whether developing a brand’s identity or shaping the spaces where those brands come to life, I combine strategy, creativity, and user experience to ensure every touchpoint has purpose, impact, and measurable results.
By balancing form, function, and emotion, I help businesses build authentic, lasting connections with their audiences—driving engagement, increasing sales, and fostering long-term growth.
What I am good at:
Photography &
Creative 3D Lead
With years of experience in architecture – both as a co-founder and working with renowned firms – expertise in 3D tools and rendering has become second nature.
Alongside a long-standing role as a Getty Images contributor, this unique combination of skills offers a strong foundation in visual storytelling.
By blending technical precision with creative vision, the ability to both direct and craft impactful outcomes is ensured.
Oh, and if you are wondering, yes, I got my own methodology*.
The design world’s full of them, isn’t it? But who am I to buck the trend?
So, I’ve whipped up my own – because why not add a bit more flair to the mix?
Deep-Dive
Immerse deeply in research to uncover key insights and project goals.
Define
Clarify goals and strategies through collaborative discovery and insights.
Design
Create user-focused solutions that blend creativity and strategy.
Deliver
Execute each project with precision, ensuring top-quality and timely results.
Drive
Reflect, optimise, and push forward to sustain ongoing business success.
*but more than happy to work with: Design Thinking, Lean UX, Agile UX, User-Centered Design (UCD), Double Diamond, Atomic Design, Human-Centered Design (HCD), Google Design Sprint, Jobs to be Done (JTBD), Interaction Design (IxD), Evidence-Based Design, Service Design, Participatory Design, Inclusive Design, Heuristic Evaluation, Card Sorting, Affinity Diagramming, Persona Development, A/B Testing, Information Architecture...
