Design
Every interaction tells a story, and great design ensures it’s the right one.
I bridge creative direction, user experience, and industrial design to create solutions that are not only visually compelling but also deeply aligned with business strategy.
Through strategy-driven creativity, I translate vision into solutions that strengthen brand identity and enhance the way people interact with products, services, and spaces.
Whether it’s shaping digital ecosystems, refining physical experiences, or driving omnichannel innovation, my approach ensures design delivers tangible business results.
Nuvola Rebranding + Store Design
A fast-food experience rooted in authentic Italian values while catering to a health-conscious, urban audience.
Frascati Wine Museum
A bold challenge: to design a space that bridges the grandeur of Frascati’s past with its vibrant, forward-looking future, creating a destination that celebrates the city’s essence in all its complexity.
Clasado Biosciences Customer Journeys
By reimagining the customer journey, enhancing brand storytelling, and integrating user feedback, we helped Bimuno bridge the gap between scientific credibility and everyday accessibility.
Ortho Clinical Diagnostics Customer Experience
Sales communication strategy that strengthened market presence and engagement through deep sales pipeline research, service design, and brand alignment.
Cookbook Design Avalanche of Taste
Design, photography, and storytelling to preserve and revitalise cultural heritage, a testament to the power of creativity and collaboration, leaving an indelible mark on Livigno’s history.
