Supra Cookbook

Georgian Cookbook Prototype

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Preliminary phase for the realization of an innovative cookbook about the Georgian cuisine where culture and food heritage are blended together into an emotional storytelling.

Typically it’s all about quantities and a sequence of instructions to recreate the flavour of a dish, sometimes written on a little piece of paper, torn from a notepad.

Grandma’s face in a sort of ecstatic pose, trying to remember the name of that spice. The pencil scribbling fast, trying to capture any little detail. Proudly stored in the vintage cookies metal box near the oven, the notepad sheet is attached together with a Polaroid depicting the smiling elder with her vintage tools and her favourite apron.

This project challenges the stereotypical approach of a traditional cookery book, where the didactic overbears human feelings, confining what is an “act of passion” into a cold, repeatable action.

Georgian people show their love and great appreciation for food every second. For this reason, the choice of a different narrative is a must to highlight the unique approach and the great passion of one of the most ancient cultures in the world.

First prototype

The book structure is conceived to allow each tale having 6-10 pages, in this way the photographic project goes beyond a simple support to the text, becoming a wide-ranging visual storytelling.

In a country where complexity and contrasts create a sophisticated scenography, we felt the need to design a flexible layout capable to include some series of images, cropped and juxtaposed as a sort of collage aiming to recreate the patchwork of sensations and visual stimulations that anyone will notice traveling throughout Georgia.

The narrative is based on a “story within a story” style, where twenty food topics, are paired with twenty key elements of the Georgian Culture.

A story within a story then, both in words and images, that depict the nation through different tales where details and the poetry of gestures allow the reader to get in contact with Georgian culture. Like an elders tale, written as a note on that torn piece of paper.