Categories

In-Store Communication

Contributions
Brand Strategy
Creative Direction
Interior Design
Photography
Date
2014 - 2021

In-store communication, powered by creative visuals like captivating posters, plays a crucial role in engaging customers and shaping their shopping experience. Seamless integration of these visuals with store interiors creates a cohesive narrative, immersing customers in the brand’s ethos. This synergy not only enriches the customer journey but also boosts brand loyalty and sales.

Consistency and variety

The metamorphic symbol here comes to life, creating a strong link between the brand and its messages. A series of posters have been designed to reinforce the “light-hearted food” concept with a joyful approach, combining the word clouds with captivating visual. If you like, here you can dive into: Research and Strategy phase Branding & Visual Identity.

In-Store Posters

Key products are displayed through a consistent graphic design that pairs with the main visual campaign and provides a flexible layout to be used for seasonal product launches.

Artistic Walls & Quotes

Word clouds design is used to deliver key messages and to decorate the store walls. Combined with architectural elements that evoke Italian domestic environment and heritage. Like a white canvas where object emerge like memories of the past, some of the shop walls are designed to be 3D paintings that deliver emotional messages.

Nuvola Strategy

Nuvola Branding & Identity

Tags Design

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